GTM consultancy studio
Wehelpearly-stagefounderssellbetter,fasteravoiding costly mistakes.
We bring the same GTM discipline top US scaleups run at scale.
You don't know how the top players do it — so you learn by trial and error, and it costs you time. By Q1's end, the stress hits: pipeline is full, but deals aren't closing.
We teach you top US sales playbooks to run at scale, avoid mistakes, and get to rocket speed.
A top seller,
not a career consultant.
I’m Roberto, founder of N10 — a GTM consultancy studio for startups under €5M ARR that are ready to build their first repeatable sales engine.
I’ve lived in Detroit, Oviedo, Milan, Paris, and Prague, and I speak four languages fluently. I started in a startup with friends — now valued at €60M — then spent 12 years inside scaleups on their way to becoming corporates, including one of the few Italian unicorns, Docebo. Along the way, I sold more than €10M in ARR and consistently ranked among the top sales performers, working with teams at Burger King, Gucci, Palo Alto Networks, Amazon, and more.
I’ve seen exactly how the best US companies build to €200M–€300M ARR. The spoiler: it isn’t rocket science — it’s disciplined method. I left a six-figure salary because I want to work where innovation is messy, ambitious, and meaningful. Since January 2025, I’ve also invested personally in pre-seed and seed startups — full skin in the game.
Outside work: former Ironman finisher, year-round cyclist, alpine skier, climber, UK indie rock listener, and lifelong believer in mountains, animals, bike lanes, and trains.
Start with clarity. Then build for scale.
Two ways to work together — one to diagnose the real constraint, one to solve it properly.
Free GTM Assessment
A focused working session to find the friction holding your sales engine back.
- Pipeline and conversion diagnosis
- ICP and positioning pressure test
- Sales process and qualification review
- Three highest-leverage next moves
Bespoke GTM Project
Hands-on design and implementation for the part of your revenue system that needs to work now.
- A tailored GTM plan
- ICP, messaging, and sales motion design
- Pipeline operating cadence
- Coaching for founders and the first sales hires
Why GTM consultancy makes sense in the AI era.
AI gives everyone more output. It doesn’t give everyone better judgment. That’s the gap I help founders close.
Move fast without moving blindly.
Speed only compounds when the direction is right. We set the direction first.
Kill false positives early.
Deals that were never going to close are the most expensive thing in your pipeline.
Borrow hard-won scaleup playbooks.
Twelve years of US scaleup method, transplanted into your team.
Make GTM operational.
A cadence, not a deck. Something your team runs every single week.
What I’m not.
I’m not a career consultant looking for an early retirement — my last deal was not in the Windows 98 era.
I’m not a lead-gen boutique promising to double the pipeline while nobody has actually closed-won anything.
I’m not a random advisor recycling theory they never proved in the field.
A top seller who has lived the startup version of no money, no office, and 3 a.m. ideas — then learned how corporate and scaleup processes really work. I’m building N10 to put that operator experience back where it matters.
Operator capital for the next thing that matters.
I invest personally at pre-seed and seed, writing €10k–€25k tickets. I back the founders building difficult, necessary, and slightly unreasonable things — and bring the same operating discipline I use with clients.
Read the investment thesis
I look for exceptional talent tackling hard problems: deeptech with genuine technical leverage, edutech that makes talent more capable, and ‘kill the dinosaur’ companies replacing outdated, expensive systems. I’m drawn to founders with earned insight, early evidence of pull, and the stamina to build something that takes longer than a product cycle.
Founders who stopped guessing.
“In six weeks we went from founder-led chaos to a qualification process the whole team runs. Our win rate on qualified deals nearly doubled.”
“Roberto pressure-tested our ICP until it hurt. Painful week, best decision of the year — we stopped burning cycles on accounts that were never going to buy.”
“He doesn't sell theory. He sat in our calls, rewrote the discovery, and coached our first two AEs until the pipeline cadence stuck.”
“The GTM assessment alone surfaced three fixes we'd been arguing about for months. Clarity in one session, results in one quarter.”
